Low Traffic on Website.. Did You Notice About Bounce Rate?

Bounce rate is a term you can find in the Google Analytics report of your website. That’s important when a website creator talks about search engine optimization (SEO). Bounce rate is a measure of the effectiveness of your website and marketing material. It’s important enough to see what a bounce rate is, and what you can do to improve your site’s “stickiness”, improve your SEO, and increase traffic.

Your bounce rate can be such a terrifying number, right?

Now, it’s common knowledge that a high bounce rate is bad and a low rate is good for a website.


Why Does Bounce Rate matter?

The image above represents the average number of bounces for all pages divided by the total number of visits for all pages in the same period.  “Bounce” occurs when someone visits or leaves a website. The bounce rate depends on the percentage of visitors who bounce from your website.  However, Google Analytics considers a visitor to interact with your website if the visitor visits at least one additional page.

Check Bounce Rate in Google Analytics

The bounce rate displayed in the Audience Summary Report or the Google Analytics home page is the bounce rate for the entire site. In Google Analytics, the bounce rate is the percentage of bounced visits. This means that the visitor has left the website from the landing page. Bounce rate is a measure of visit quality, and a high bounce rate basically indicates that the landing page of your website is not related to your interests. The bounce rate is very different from the exit rate.

Exit Rate: Exit rate refers to visitors who visit a particular page and exit that page from elsewhere on the site.

Let’s take an example: On your home page, there are visitors who leave your website immediately after clicking the back button. This visit counts towards the bounce rate. If the same visitor decides to navigate the service page and then exits the site, this counts towards the exit rate. It should be noted that both the bounce rate and the exit rate are important indicators of the Google search engine in determining the overall ranking of a website.

The bounce rate is fairly predictable. Always keep it low, as a high bounce rate can adversely affect your website.


Is a High Bounce Rate a Bad Thing?

It’s different.

If a visitor sees multiple pages on your website, it’s your website’s success. The high bounce rate is bad. For example, if your home page is a gateway to other parts of your site, such as news articles, product pages, and checkout processes, but you only access your home page with a high percentage of users, you don’t need a high bounce rate.

However, if you have a single-page website like a blog, coupon offer, or another type of content that expects a single-page session, the high bounce rate is perfectly normal.

Make lower your bounce rate

Check the bounce rate from various perspectives. for example:

  • Check Google Analytics. The Audience Summary Report provides a site-wide bounce rate for your website.
  • The Google Analytics Channel Report provides the bounce rate for each channel group.
  • Google Analytics, All Traffic Report provides the bounce rate for each source/media pair.
  • The Google Analytics full-page report provides the bounce rate for individual pages.

Still, the bounce rate is high, so go deeper to see if it’s consistently high, or if it’s the result of one or two channels, source/media, reference rate, or just a few pages. You need to dig deeper.

For example, if the page in question is only a few pages, make sure the content is relevant and explains the point. The marketing strategy you use to direct your users to these pages is on track, and on every page you can easily move to the next step you want to take. However, if a particular channel has a high bounce rate,  look at the marketing activity for that channel. For example, if a user from your display is bouncing, make sure your ad is related to your site’s content. ..

What is a Good Bounce Rate?

Websites and industries are different, so you don’t need to look at a single rate or metric. Instead, companies need to benchmark their websites against other similar websites and industries.

  • Retail page: 20 – 40% bounce rate
  • Simple landing page: 70 – 90% bounce rate
  • Portal: 10 – 30% bounce rate
  • Service page: 10 – 30% bounce rate
  • Content page: 40 – 60% bounce rate
  • Read generation: 30 – 50% bounce rate

Therefore, you should aim for that bounce rate range (or higher), depending on where the site type falls into that spectrum.

How Do We Improve Our Bounce Rate?

There are many things you can do to improve your bounce rate but first focus on the negative factors that can affect your bounce rate.

Negative Factors:

Pop-up advertising, polls, music, or streaming video are all examples of this.

  1. Design of the landing page
  2. Messages in ads and on landing pages
  3. Page loading time
  4. External website links
  5. What is the page’s purpose?

Improvement Methods

1. Provide related content

2. Create a clear navigation path/menu

3. A link to a glossary page that defines industry terms

4. Speed ​​up page loading

5. Get rid of pop-up ads

6. Reduce external links or open in a new window

The last word is that it’s best to use targeting keywords that can provide high quality and relevant content. Search engines provide more traffic with better content, best design, and user-friendly navigation. Visitors are more likely to spend more time on this type of website. This leads to higher sales and better conversions.

After all improvements, the problem remains the same. Next, you need to look at your Google Analytics tracking code implementation to make sure that all the pages you need are tagged and correctly tagged. You can also reassess your site-wide responsive design for visibility into language, graphics, colors, subpoenas (CTA), and key page elements.

You can use page optimization tests on different versions of your website page to see designs that encourage users to do more.

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