The Secret of Successful Matrix In Google Analytics For A Website

The Secret of Successful Matrix In Google Analytics For A Website: Here you will learn how to measure and track your SEO progress by going through the specifics. You may simply track a complicated matrix of your website with Google analytics.

Let’s explore 6 matrices in Google Analytics for a website in this post:

1- How to Track Matrix with Google Analytics for a Website

Google Analytics is used to track SEO progress on a weekly or monthly basis, as well as to keep track of what is working and what isn’t. This information comprises the number of pages visited by users, as well as the bounce rate of a certain property, time spent on site, and click-through rate (CTR).

These statistics will give you a quick and accurate picture of which pages/posts on your site are performing well and why. You can also utilize the information to repurpose or generate new content.

Whether Google appreciates fresh material is a matter of debate between Google and Bing (Bing, in particular, values keyword efforts). Google recognizes your efforts in repurposing existing content into something new and user-friendly.

Your Website is crawled frequently by the Webmaster, so everyday content feed may make it the best and preferred webmaster choice to improve your rankings.

Let’s start with connecting the Google Search Console to your Google Analytics account.

Once you connect your Google search console with your Google Analytics account here you go to find different metrics of your website.

• The sources from where are you receiving traffic.
• From where is your website viewed by the people.
• Track how many people are visiting your site regularly.
• How much time are they actually spending on your website?
• What search terms or queries are used to find your website?
• Most popular pages of your website.
• The loading time of your website.
• Receiving traffic by various Devices.

When you navigate to Acquisition—>Overview–>Search Console —> You will get

• Landing Pages
• Countries
• Device
• Queries

Landing Pages- The Page where the user visited

Countries- From where the user from

Device- Visiting device

Queries- Query typed in google search box

 2. Track Your Rankings for Specific Keyword Phrase

Mainly our goal is to make Traffic so it can help you gain more traffic. Choosing the right keyword phrases for your page title and being sure to thoroughly answer the query and fulfill user intent is the quickest way to make that happen.

You’ll likely start ranking better in Google for that particular search query if you use the proper keyword phrases. With other search-related terms also. Higher rankings may lead to more traffic. But sometimes it doesn’t.

You must check your rankings in order to see how well your keyword research is paying off, or how badly it is failing.

To determine your ranks for certain keywords or keyword phrases.

if you’re right on track you need to do more work on the post to boost it higher.

It then assists you in identifying great prospects for increasing traffic from content that has not yet been keyword optimized. The fastest way to check your ranking for a specific keyword phrase is in Google Analytics.

When you log onto your Google Analytics, navigate to Acquisitions -> Search Console -> Queries.

Set a date according to your past work, it may be 1 to 3 months or even 6 months too, to get actual growth.

The list will contain your highest traffic-earning keywords.

For each of these terms, you may track the average position. If you’re looking for anything specific, just type it into the search field and it’ll come up (just enter one word). Every month, you carefully review and specify certain keywords, such as the top 30 or top 20, and keep track of whether the average position has risen or fallen. This helps you see where you need to make adjustments.

If you are not finding your long-tail keywords or specific keywords you can check them on another search engine like semrush, or ubersuggest.com. These tools also help you find specific phrases or long-tail keywords that you would like to track. Perfectly set those keywords as you want them to be higher in the rankings.

3. Find What % of Traffic is coming from Organic Search

A monthly traffic check will reveal whether or not your organic traffic is rising or dropping. Then it is the best indication your overall SEO efforts are paying off or not. Identifying the weaknesses and strengths of your SEO activities may help you to pick a good ranking in a reasonable time.

Log into Google Analytics and go to Acquisitions -> All Traffic -> Channels to see this information. Then you’ll notice that each of the channels gets traffic from different sources, including Organic, Social, Direct, Referral & others.  So, if you are especially trying to increase your Organic search numbers you must check organic search.

If you’re not in the expected place, you must work on adding more keywords and fulfilling user intent with your content. If you only have a little organic traffic, that’s okay- no problem, you have to start somewhere. You need to set a goal that increase it each month.

Because comparison is the key to success, you should compare data from month to month to discover if your organic search traffic has increased or decreased. Your SEO efforts are paying well if your traffic is rising.

If you click into Organic Search, you’ll also have the chance to see your top ranking keywords, Traffic source, top landing pages, and many other options.

4. Keep an eye on your behavior flow

Behavior Flow is the next phase. It’s also a Google Analytics-provided monitoring approach. It may appear unusual at first, but it is rather intriguing; some people may find it tough to comprehend, but after spending some time with it, you will see that it is a fantastic tool from Google Analytics.

Again you can log in with your Google Analytics and go to Behavior -> Behavior Flow.

Behavior Flow is set to show different aspects and perspectives. By default, it is set for the landing page, but if you want to see it by source/media, you can see how it works in the image above. There you can check the flow starting with the source of traffic.

Behavior Flow shows you how your users are interacting with your content and spend time on your website. It gives an overview of the problem where you need to focus exactly. Two things that are very important to look at in Behavior Flow are the number of exits or drop-offs and the content funnel.

Drop Offs or the Bounce Rate –

The bounce rate is already displayed on your Analytics Main Page. And when you look at it in the Behavior flow, you may think of or gain new motivation to lower it.

Check the screenshot above. See the arrow pointing to the red bar? That red bar indicates drop-offs. You can also check the main green box on mouse hover and be able to get the clicks through traffic.

Your main goal is to lower the drop-offs. If the page has a high drop-off rate, it may be because it doesn’t contain enough internal links or the text used to introduce the internal links isn’t attractive enough. You need to experiment with several options to find the best Call to Action (CTA) that encourages you to do what works best for you. As the drop-offs decrease, you know you have a winner.

Content Funnel-

The content funnel is just a path that users take through your site experience. It’s very important to keep people engaged on your site by enticing them to click from one post to another. This will lower your bounce rate and it is a good signal that your content is fabulous and deserves to rank well on Google.

This is a great way to find opportunities to improve your internal linking strategy and enhanced click-through is to view the path of your posts. This will also help to show you exactly which pages users click to the next, all the way until they drop off.

5. Analyze Your Lowest Organic Traffic Earners

You actually track your highest-earning posts to maintain your rankings, but if you really don’t look at your lowest organic traffic earners on a regular basis, then you can miss out on an opportunity to improve your entire site traffic. Which posts are low earners or bring little Organic Traffic? They are just like dead weight and may bring down the integrity and rank-ability of your entire site.

Find out these low earners, you will need to check about what to do next with them. So, it is best to update them and turn them into high earners. But still, there is no progress just do the one thing delete them, and redirect the URL to a related post or page.

There are two ways to determine your lowest earners. The first is to focus on ALL traffic, the Second, is to focus only on organic search traffic. If you’re just starting out with SEO, it’s quite possible that you don’t have a lot of ranking pages just yet.

In this case, you will need to use ALL Website Traffic. If you have some good rank articles, and SEO optimized posts you can focus on your organic search traffic.

When you find lower organic traffic earners from all of your content, log in to your Google Analytics and navigate to Behavior -> Content -> All Pages. Want to monitor only organic search traffic, login into Acquisitions -> Search Console -> Landing Pages. And set a suitable period of time, such as 2, 4, or 6 months. Then check your page-by-page search preference history according to your page rank.

Then you will see, that the list is likely a bunch of tags, categories, search pages, etc. Then you need to click forward until you find where posts start to show up in the list. check the screenshot below. There you can see higher to lower page traffic which indicates that the particular page brings in 1 click each through organic search per month.

6. Track Conversions

Conversions are the actions that your readers want from your site. These actions include clicking on your call-to-action, signing up for your newsletter, engaging with your social media buttons, etc. It’s great to have lots of people reading your content, but if they aren’t interacting at all (buying your services, clicking on links, joining your newsletter), you haven’t really captured them as a customer. It’s not always about making money, but without conversion, you cannot be successful.

A call to action is important to conversions. They act as the cheese for the mouse. They entice readers to click through. Each one of your posts should have a CTA (or even a few). But it doesn’t stop there. Once you’ve added those important links, you need to track the conversions to make sure people are actually clicking the CTA. If they aren’t, you can make adjustments to the link, the box or button you’ve placed it in, or the text you’ve used to describe it. All of these things have an impact on conversions.

1. To start tracking conversions, you can set up a goal in Google Analytics. Setting up a goal isn’t as straightforward as it may sound, but it’s not so difficult that you should avoid it. Here’s how to do it.
2. Start by identifying the top 10 places where conversions matter the most on your site. This could be things like a sign-up box for your mailing list on your home page, a link to a product or download you sell on your site, a link to a “find out more” page, a video you want people to watch.
3. Log in to your Google Analytics and navigate to Admin -> Goals. Then click New Goal.
4. Click Custom -> Continue.
5. Name your goal (something you’ll remember), leave the Goal slot as is, then click Destination -> Continue.
6. If your tracking is a link (such as to another page on your site, a video, a PDF, etc), then add the link in the Equals to the Click Save.

Now, You’ve set up your goal, you can see the results by clicking back to Home -> Conversions -> Goals -> Overview. You can choose which goal you want to check at the upper left corner dropdown. The results will show you how many times the destination link was clicked and where from.

This is a way to determine if link placement is working. If there are lots of conversions, you’ve done something right. If still, you are getting there are no conversions, you need to make a change until you start seeing conversions taking place.

Final Thoughts:

Using these simple ways to track and monitor SEO for your website, you will always be ahead of the game and able to make the necessary changes that will ensure continued success. Knowledge is power. So, keep monitoring SEO performance, it is a necessity if you want to succeed.

So, we challenge you to stop ignoring your stats and to start monitoring and tracking your progress. Do this for just three months and you’ll find it easy to make it into a habit.

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