How Content-Localization Can Boost Website Traffic: The main goal of putting relevant content on your website for weeks and months is to make a profit. And if you’re like other website owners, you’ve made every effort to pay attention to Google’s search engine optimization (SEO) techniques.
But at the end of the day, you might only see a trickle of those revenue-generating visitors.
So what’s the problem?
It’s time to turn to language localization to ensure you’re speaking a language your customers understand and to ensure your marketing efforts are on target.
What Is Web Content Localization?
Website content localization essentially showcases your content including text, images, multimedia, dynamic PDFs, etc.. in the native language of a visitor or potential customer.
The big idea is to make sure that a visitor from the US and another from France see the same content but in different languages.
You can also address different US regions since there are several colloquial languages throughout the country.
An example of a festive event can also be “Christmas” for American visitors and “La Chandeleur” for French visitors.
Consequently, language localization gives your visitors a deeper understanding of the content on your website and the products you are trying to promote.
The primary benefit of language localization is its ability to enhance business opportunities and revenue.
Here are some reasons why:
1- Global Marketing
In January 2020, English was the most popular language on the internet, accounting for 25.9% of internet users worldwide. The Chinese took second place with a share of 19.4 percent. The
The most commonly used languages on the internet as of January 2020, shared by internet users
The United States and India, the countries with the most internet users after China, are also the largest English-speaking countries in the world. For this reason, most of the online information is created in English. In this case, even users for whom English is not the native language could use it for convenience. In addition, English is often chosen as the common language of communication between people of different nationalities. (Source- Statista)
Number of Indian and English-speaking Internet users across India from 2011 to 2021
This statistic shows the number of Indian and English-speaking internet users across India from 2011 to 2021. In 2016, the number of English-speaking internet users was about 175 million and is expected to increase to 199 million by 2021. That number was around 234 million users in 2016 and is expected to reach 536 million in 2021. (Source – Statista)
That means you’re putting a lot of money on the table if your website’s language isn’t geared towards the global market.
This is why localizing website content for your entire business in the best possible way to the right audience is important. It is designed not only to help your brand reach more people who live and work in a given region but also to appeal to the international and multilingual market.
2- More Efficient Sales
Properly localized website content helps the sales team work more efficiently.
International readers have already understood the product information, educational content on the site, and much more and can ask helpful questions to clear their doubts.
Localized content makes it easier for local marketing teams to understand the information on the site and better convey it to potential customers. Consider this a perfect selling point. In addition, the sales process is accelerated and employee-customer interaction is improved to generate greater satisfaction.
3- Better Search-Engine Visibility
Google and other major search engines strive to provide the best possible results and improve user experience. Because of this, one way to drive massive traffic to your website is to target meta keywords and website tags.
In fact, multilingual sites are rarely penalized for duplicate content issues, so everything optimizes your site’s SEO to accommodate different languages and countries.
For starters, tools like Google Analytics can give you insight into where your visitors are coming from and help you strategically target those locations using white hat SEO. And those results can be very rewarding in the end because your website ranks among the top search results for those countries as well.
4- Build trust and brand recognition
Multilingual websites can help you build trust. For many, shopping online from a foreign language website requires a great deal of trust, especially if the website is in a language that the user does not fully understand.
People tend to feel more comfortable and trust you more when providing information in their own language. Being able to read and understand what is written on your website will greatly increase your confidence in your website.
Also, the fact that you have made every effort to respond in their native language shows them that you are customer-oriented and really care about them.
5- An edge over your competitors
A multilingual internet site will provide you with an edge over your competitors. There are many websites on the Internet, however now no longer many that function with content material in a couple of languages. An internet site in a couple of languages will make yours stand out in a crowd and much more likely for customers to remember, greater so than your competitors` websites.
How to Localize Your Website Content
Now that you understand the benefits of localizing your website content, let’s show you a simple approach that can ultimately help you generate more sales:
Offer locally relevant content.
First, you need to make your content locally relevant, which means it’s generally not targeted to the country’s official language.
However, you need to do some research to determine which native speakers of that country are actually your most frequent visitors. However, this can be a little tricky, so you should seek the services of a professional. How is that? Read on to find out.
Best Practices for a Bilingual Website
- Use one language per page. Content in multiple languages on a web page can be confusing to users and should be avoided. Instead, create a separate page for each language.
- Make it easy for visitors to change languages. Provide clearly labeled links between content pages in different languages to allow users to choose their preferred language.
- For example, users of this site can switch between English and Hindi pages without going through the home page.
- Help Google identify the language of the page-just adds a snippet to distinguish the language.
Example:
www.kpinfomedia.org/about
www.kpinfomedia.org /hi/about-hindi
The “hi” tells Google that the content of that page is in Hindi. In order to improve your bilingual website’s SEO, ideally, you would want to create the slugs for the Hindi language as well, so…
www.kpinfomedia.org/about
www.kpinfomedia.org /hi/about-hindi
Collaborate With Experts for Content Localization
Companies specializing in language localization or translation are familiar with the language and culture of users in the target market. As such, these experts know what customers want and what their spending habits are. It follows that working with these companies will help you deliver accurate and localized content to your customers effectively.
Content localization can potentially increase sales on your platform and, more importantly, increase your site’s visibility in search engines.
Therefore, if you offer the same service in different countries, it can be very advantageous to adapt your content to your native language, even if you have to hire the services of a localization company for the language translation of your website. At the end of the day, the high level of customer retention appeals to everyone’s needs.