What Wikipedia Can’t Tell You About These 5 Marketing Skills

What Wikipedia Can’t Tell You About These 5 Marketing Skills: The marketing industry is constantly evolving. Consumer expectations are rising and new marketing methods and technologies continue to emerge. More than ever, it’s important for marketers to expand their abilities and acquire new skills. Otherwise, they are at risk of falling behind.

Familiarity with everything is impractical, but learning reliable hard skills can make marketers a more powerful asset for teams and potential recruitment managers.

Therefore, you should consider learning or updating one or more of the following Top 5 marketing skills:

1- Marketing & Google Analytics

According to HubSpot’s 2020 Marketing Analytics Survey, Just over 75% of marketers are reporting on how their campaigns are directly influencing revenue. And Only 35% of marketers said that understanding the ROI of their campaigns is “Very Important” or “Extremely Important.” (Source: Hubspot.com).

The ability to analyze and understand data is the key to assessing the success of a campaign and demonstrating ROI. This helps marketers understand what works, what doesn’t, what needs to be changed, and how to recreate the success. Through the data, marketers can learn about customer behavior, their needs, and the content they are interested in.

Marketers can use data analytics tools such as Google Analytics to view key metrics and learn how to track the performance of their marketing campaigns. These tools can provide keyword ranks, conversion rates, top landing pages, traffic source information, and more.

Marketers can earn Google Analytics certification by taking a free online course from the Google Analytics Academy and passing the Google Analytics Individual Qualification (GAIQ) exam.

2- Basic Graphic Designing Skill

Great first impressions are an important part of marketing & it is a must to adopt marketing skills. As your attention span diminishes, it becomes increasingly important to know how to create compelling images and landing pages.

Marketers don’t have to be graphic design expert, but a basic understanding and some basic design skills can be beneficial and competitive.

Digital marketers can learn how to design web icons, e-books, and other marketing materials using Adobe Photoshop or Adobe Illustrator. Adobe also offers a number of tutorials for each program.

 Designing With Canva Application:

Canva is the best choice for small businesses, online companies, and marketers who want to design their own websites & other graphic material.

• Canva is a drag-and-drop tool that you can use. But it is free. There is a pro version affordable at a very low cost.
• Canva is a complete design tool for any person who is not an experienced designer. Most people see it as an image design tool, but it is more. You can design anything i.e.; printable PDF, invoice, flyer, or any informative website.
• Based on your experience, you can start from scratch or with their templates. It has a web version and apps for phones and desktops.

By designing landing pages and marketing materials and not outsourcing these tasks, you can save your team money and make marketers stand out. Even those who choose to outsource their graphic design work can understand and communicate with the designers and let them know what they are looking for.

3- Basic Coding Skills

Marketers may need to troubleshoot website issues or make minor changes to content layouts, navigations, fonts, colors, buttons, and more. A basic understanding of HTML, CSS, etc. will help marketers troubleshoot website issues in-house without the help of developers. For example, encodings are useful for aligning text, adjusting padding, format headings, hyperlinks, images, and lists.

There are numerous websites, such as W3schools.com, Codecademy, and Udemy, that offer free and paid programming tutorials and lessons.

Many companies prefer marketers who can improve their landing pages, change their basic site structure, and meet other customer-centric code-related needs.

4- Search Engine Optimization (SEO) Process

According to HubSpot, 61% of marketers say that increasing their presence in search engine optimization (SEO) for a website or organic search is a top priority for inbound marketing. SEO is constantly evolving and Google is constantly updating its algorithms.

Digital marketers must have the skills to create content that meets the requirements for brands to be ranked high in search results. The higher the ranking, the more visitors to your website, and the ultimate goal is to generate leads and sales.

In addition, with the advent of voice search, it is of utmost importance for marketers to increase their knowledge of SEO. For voice SEO, marketers need to understand the difference between how people create voice searches and how they perform text-based searches in order to properly optimize voice searches.

Marketers can master this marketing skill – SEO by taking SEMrush Academy (free) or Moz’s SEO training course (paid).

5- Videos Marketing through social media on Mobile Phones

The mobile video doesn’t go anywhere right away.

All marketers need to understand how to create videos for live streams, Instagram stories, Snapchat, and other platforms. Real-time video content is a great way to view behind-the-scenes news, build consumer trust, and engage with customers.

Vertical Video:

Vertical video is a new trend that demands a better mobile experience when people watch the video. Brands can no longer ignore it as the demand is continuing to increase, and social media platforms are embracing the change.

• 60% of people film on their phone horizontally compared to 40% who shoot vertically.
• 75% of users prefer watching horizontally on their phones, while only 25% prefer watching vertically.
• 82 % of users find it off-putting to watch videos that are not optimized in their chosen orientation.

YouTube:

• 65% of senior executives visit the site related to a video they viewed on YouTube.
• YouTube Is used as a channel by 87% of video marketers.

Facebook:

• Facebook is known as the largest social media in the world. It is one of the most popular platforms digital marketers use to reach consumers.
• Every day, users watch an average of 8 billion videos. Engagement is highest at 13.9% for posts that include videos.
• 75 million users access Facebook’s video platform daily. Video promotions are just as popular as image promotions.
• 81% of businesses prefer using this platform for their video marketing.
• 85% of users prefer to watch videos on the platform without sound.

Instagram:

Instagram started as a photo-sharing social networking service. Today, companies are using it to tell the story of their brand.

• Up to 800 million monthly active users. This indicates that the video is very likely to be exposed further.
• 65% of impressions from an ad on Instagram come from videos.
• 75% of users take action after viewing a brand’s video. That Includes clicking up to product checkout.
• 72% of users on the platform buy a product where they’ve seen a video ad. Instagram has the most significant growth when it comes to driving purchases over any other social media platform.

Twitter:

Twitter Is a microblogging and social networking service. They attribute part of their growth to videos that are becoming a central piece of their service.

• 45% of users want to see more videos from celebrities.
• 90% of Twitter videos are viewed through mobile devices.
• 72% of marketers use Twitter as a channel & 84% of those claiming success.
• 82% of users mainly watch video content on the app.

LinkedIn:

LinkedIn differentiates itself from other platforms for its expert networking. For a few businesses, this will be a great platform for content material promotion.

• LinkedIn is the maximum preferred channel for sharing business-associated content material. In fact, it’s miles coming in 2nd area after email.
• Video campaigns have 82% view rates.
• 51% of video entrepreneurs use this platform, in which 84% say it’s been a hit for them.

(Source: Social Media Weeks )

There are many online resources for marketers looking to expand their mobile video production skills. For example, HubSpot offers a guide to creating Instagram stories and a short video series. NPR provides a Facebook live guide with streaming tips and recommended equipment for live video setups.

These Marketing Skills & methods are constantly evolving and evolving, and marketers can’t help but learn. By adding new knowledge and skills, they can grow as valuable team members and candidates for recruitment.

About K. P. Infomedia

K. P. Infomedia is the pioneer digital media marketing company in India. We have some exclusive properties in the form of cantilevers and gantries for outdoor media marketing. We specialize in ideation, creation, implementation, and execution of clients’ thoughts. Business creative design. Visit K.P. Infomedia website for more details.

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