Utilizing YouTube to promote your business comes with
tons of benefits. Since Google owns Youtube, YouTube videos rank high in search results,
so you'll likely see a significant boost in your SEO results. Your community will become
more engaged, and it's easy to get inspiration from others in your industry.
To help drive more views and subscribers to your channel, you can pay to run an ad
campaign for your videos on YouTube through Google Ads. You can create an ad that
appears before a video starts, or alongside a video on its watch page on YouTube.
Creating a video that attracts thousands of viewers every week might seem like an ambitious goal for businesses that don’t think their products or services are exciting enough to rack up a lot of views. The truth is, any YouTuber can drive traffic to their channel, provided they’re solving a specific issue.
OTT (over-the-top) advertising is advertising delivered
directly to viewers over the internet through streaming video services or devices, such
as smart or connected TVs (CTV).The term “over-the-top” comes from the ability to by
pass traditional TV providers that control media distribution, giving advertisers the
ability to reach their audiences directly. Going over the top allows media companies
(and advertisers) freedom of movement without pre-planned broadcast schedules or
geographic limitations.
OTT advertising is a viable component of a brand’s performance media mix. Much more than
just a branding and awareness play, It is a complete performance channel that offers
scale, measurability, and data-driven targeting.
Many places talk about over the top in just the context of upper-funnel awareness or over simplify OTT goals as being the same as TV goals. You can leverage OTT video as a full-funnel performance channel that does more than just build your brand; It can engage and move customers through the entire funnel.
Brands with advanced digital strategies are adopting OTT advertising as part of their performance mix because the future of TV is becoming more digital and data-driven. OTT video stats show that viewing has gone main stream in recent years, especially for younger audiences, whose viewing habits have shifted from cable viewing to streaming services and OTT apps such as Netflix, Hulu, Roku, Crackle, Plex, Pluto.TV, Vimeo, Vevo, and more.
One of the powerful components of OTT is that it offers multiple layers of audience targeting. Depending on the platform and your approach to buying OTT, you can target based on the provider’s audience data, or in some cases, with layering your own customer data.
